Please help improve this article by adding citations to reliable sources. This section needs additional citations for verification. The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003. In July 2001, dulce de leche M&M's were introduced in five markets with large Hispanic populations: Los Angeles, California San Diego, California Miami, Florida McAllen- Brownsville, Texas and San Antonio, Texas.
In January 2015, they returned to production in the United States. They were discontinued in the United States in 2005 and remained available in Europe, and Southeast Asia. They were slightly larger than the milk chocolate variety and also featured a crispy wafer center.
In 1996, Mars introduced "M&M's Minis", smaller candies usually sold in plastic tubes instead of bags. Producer Jon Watson became the first man to wear the famous blue M&M suit. To introduce the new color, the Home Shopping Network televised a promotional video for the blue M&M. In 1995, tan M&Ms were discontinued to be replaced by blue. As of at least 2013, the size of the peanut butter M&M has become slightly smaller. These candies have peanut butter inside the chocolate shell and the same color scheme as the other varieties. In 1991, Peanut Butter M&M's were released. By 1993, the holiday symbols were replaced with the standard trademark "M". M&Ms Royals were marketed in the early 1980s with an advertising campaign that said: "Now chocolate's got a whisper of mint." They were colored pale green or brown and showed a crown rather than an M&Ms logo.Īlthough they were marketed and then withdrawn in the 1960s, almond-centred M&M's were available again in 1988 in limited release, with appearances only during Christmas and Easter times they became a standard part of the product line in 1992.Īlso in 1986, M&M's launched Holidays Chocolate Candies for Easter and Christmas, with the Easter candies having a bunny, chick, and egg symbols on pastel-colored shells, and the Christmas candies having pine tree, bell, and candle symbols on red and green shells with the latter also having a special mint flavor. In the 1980s, M&M's were introduced internationally to Australia, Canada, Europe, Hong Kong, Japan, Malaysia, and the United Kingdom. Although M&M's were made with the less controversial Red Dye #40, the public was wary of any food being dyed red. In 1976, the color orange was added to the mix to replace red, which was discontinued in response to the "red dye scare" over Red Dyes #2 and #4 having been evaluated to be carcinogenic in nature. In 1960, M&M's added the yellow, red, and green colors. Peanut M&M's were introduced in 1954 but first appeared only in the color tan. In the early 1950s, the Midwest Research Institute (now MRIGlobal) in Kansas City, Missouri, worked on behalf of M&M's to perfect a process whereby 3,300 pounds (1,500 kg) of chocolate centers could be coated every hour. In 1950, a black "M" was imprinted on the candies giving them a unique trademark. In 1949, the brand introduced the tagline "Melts in your mouth, not in your hand." The company's longest-lasting slogan reflects this: "Melts in your mouth, not in your hand." A traditional milk chocolate M&M weighs about 0.91 grams / 0.032 ounces and has about 4.7 calories (kcal) of food energy (1.7 kcal from fat). The candy-coated chocolate concept was inspired by a method used to allow soldiers in the Spanish Civil War (1936–1939) to carry chocolate in warm climates without it melting. They are produced in different colors, some of which have changed over the years. The candy originated in the United States in 1941, and M&M's have been sold in over 100 countries since 2003. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated. Numerous other variations have been introduced, some of which are regular widespread varieties ( peanut butter, almond, pretzel, crispy, dark chocolate, and caramel) while others are limited in duration or geographic availability. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety.
The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter " m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's.
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